Visual Identity Reference

A collection of visual identity guidelines and resources for the brands and projects I work with, kept for quick reference by myself and my students.

All copyrights and trademarks remain with their respective owners.

Tallinna Rahvaülikool

The visual identity was originally created by Haiku and has since been adapted by me for ongoing use.

Primary colours
Helehall

      hex
      cmyk4 / 3 / 3 / 0
    
Roheline

      hex
      cmyk51 / 4 / 72 / 0
    
Sinine

      hex
      cmyk56 / 38 / 0 / 0
    
Lilla

      hex
      cmyk37 / 56 / 0 / 0
    
Punane

      hex
      cmyk0 / 70 / 51 / 0
    
Heleroosa

      hex
      cmyk0 / 5 / 0 / 0
    
Beež

      hex
      cmyk0 / 9 / 25 / 0
    
Helekollane

      hex
      cmyk2 / 0 / 14 / 0
    
Secondary colours
"Some taust" helesinine

      hex
    
"Kujundid" tumesinine

      hex
      cmyk71 / 50 / 4 / 0
    
"Kontrast" ülitume sinine

      hex
      cmyk88 / 76 / 0 / 0
    
"Kinkekaart" tumelilla CMYK

      hex
      cmyk60 / 72 / 20 / 3
    
"Tantsuõhtu" tumelilla

      hex
    
"Kinkekaart" tumepunane CMYK

      hex
      cmyk14 / 75 / 57 / 1
    
Roosa

      hex
      cmyk3 / 29 / 3 / 0
    

Tallinna Tehnoloogiakolledž

The visual identity was designed by Jaakko Matsalu of Jco Design Factory.

Primary colours
Sinine

      hex
      cmyk95 / 100 / 0 / 0
    
Helesinine

      hex
      cmyk72 / 0 / 21 / 0
    
Secondary colours
Laimikollane

      hex
      cmyk22 / 0 / 92 / 0
    
Helehall

      hex
      cmyk0 / 0 / 0 / 11
    