Visual Campaign and Print Design for “Le Lumières de la Ville Cabaret”
Visual campaign, print materials and promotional graphics created for the Saaremaa Ühisgümnaasium cabaret production “Le Lumières de la Ville Cabaret”. The project included poster design, tickets, brochures, digital signage, social media graphics and printed materials used throughout the production campaign.
The goal was to create a recognizable visual identity inspired by classic cabaret aesthetics while keeping the materials flexible enough for different print and digital formats throughout the event season.
My role included graphic design, layout preparation, print coordination and project management across multiple campaign materials and production stages.
The campaign continued across several months with updated poster versions, revised print runs, venue displays and additional promotional materials created for later performances.
The visual direction combined theatrical cabaret influences, warm lighting elements and vintage-inspired typography to create a recognizable identity across both print and digital platforms. As the production evolved over multiple performance periods, the campaign materials were continuously adapted for new audiences, venues and formats while maintaining a consistent visual style.
Digital screen in Kuressaare, Estonia. Photo by Madli Kärt Ollisaar.
Originally launched with the first folded leaflet design in December 2019, the project continued until June 2021 with additional promotional materials, updated event graphics and DVD packaging created for the production.
One of the things I enjoyed about working on the campaign for a couple of years was being able to watch it develop over time. Some ideas stayed, others changed, and each new project could build on what we had learned from the previous one.
