Tallinn Folk High School Christmas Campaign 2025
Christmas is always a good excuse to make something a little different.
For our 2025 Christmas campaign at Tallinn Folk High School, we wanted to remind people that a course can also make a good Christmas gift. Luckily, our Old Town building is already in Masters' Courtyard, so we didn't have to go far to find a suitably Christmassy setting for the video.
Filming the Christmas campaign also gave me an excuse to pick up two of my guitars again. One was the first guitar I bought with my own money as a teenager. The other had belonged to my grandmother and was the instrument I first learned to play on. Both made a small appearance in the final video.
The entire production, including filming across multiple locations and setups, was completed during a single evening on November 12th. I briefly considered returning later to improve a few shots, but in the end the original footage carried the right atmosphere and energy of that particular evening. And that’s a great thing!
Behind the scenes of our Christmas campaign shoot, improvising a living room in the Folk High School break room – and a few shots along the way. Photo by Kaidi Udris.
Video production: Erlich Lõwi, Kaidi Udris
Featuring: Eliise, Marek
Location: Parem Pool craft shop, Masters’ Courtyard, Tallinn
