Tallinn Folk High School Christmas Campaign 2025
Christmas campaign video created for Tallinn Folk High School to promote gift cards and lifelong learning courses during the 2025 holiday season. We filmed the video at Masters’ Courtyard in Tallinn and combined a warm documentary-style atmosphere with lifestyle-focused storytelling.
Filming the Christmas campaign also gave me an excuse to pick up two of my guitars again. One was the first guitar I bought with my own money as a teenager. The other had belonged to my grandmother and was the instrument I first learned to play on. Both made a small appearance in the final video.
The entire production, including filming across multiple locations and setups, was completed during a single evening on November 12th. I briefly considered returning later to improve a few shots, but in the end the original footage carried the right atmosphere and energy of that particular evening. And that’s a great thing!
Behind the scenes of our Christmas campaign shoot, improvising a living room in the Folk High School break room – and a few shots along the way. Photo by Kaidi Udris.
Video production: Erlich Lõwi, Kaidi Udris
Featuring: Eliise, Marek
Location: Parem Pool craft shop, Masters’ Courtyard, Tallinn
