Tallinn Polytechnic School 110 Anniversary Visual Identity
First I studied at Tallinn Polytechnic School. Years later, I came back as a teacher. In 2025, I got to design the visual identity for its 110th anniversary.
#14325a
#c1dff9
#ffffff
Walgus, the creative company I co-founded, originally grew out of Tallinn Polytechnic School’s media department and will soon celebrate its tenth anniversary. What started as a classroom project and a PowerPoint presentation in a business studies lesson quickly became a real company serving real clients.
Designing the 110
With that history, it was a special honour to be asked to design the school's 110th anniversary logo. I wanted to create something that was clearly connected to the school while still working as its own anniversary identity.
The central element of the logo is inspired by the distinctive tower on the corner of Tallinn Polytechnic School’s main building (built in the 1930s) at Pärnu Road and Liivalaia Street. Combined with the school name and anniversary number, it forms a simplified building-like shape.
Out into the World
The project started with pins designed for school employees and graduates. If a logo can survive and remain legible on a 20 mm pin, it’s good for pretty much any other application.
Anniversary pins design.
For the rest of the school year, students were welcomed by the anniversary banner above the school's front entrance.
Unintentional publicity, November 2025. Photo: Taavi Sepp (Delfi Meedia).
During a security incident at the school, the anniversary banner became an unexpected backdrop for police vehicles outside the building. The scene was all over the Estonian media that day and made it into the prime-time evening news on all major TV channels.
A call for former students and staff.
The anniversary identity was also used for a call inviting former students and staff to share their memories, photographs and stories from the school’s history.
Outdoor campaign for the school’s Alumni Week, November 2025.
The 110th anniversary identity also became part of the school’s everyday communication during the anniversary year. For Alumni Week, I adapted it into an outdoor campaign inviting former students back to visit the school – particularly meaningful during its final year under the Tallinn Polytechnic School name.
