Tallinn Folk High School 65th Anniversary Outdoor Campaign
I had only been working at Tallinn Folk High School for a few months when it was already time to celebrate its 65th anniversary.
For the opening of the anniversary season in June 2024, I designed a campaign with a big anniversary logo.
One rainy afternoon, I stood in Freedom Square waiting for the banner to finally appear in the advertising rotation. Eventually, the timing worked out and I got the shot.
The timing was intentional. While many universities were promoting admission deadlines and entrance requirements, Tallinn Folk High School offered a different message. No entrance exams. No age limits. Just the opportunity to learn something new.
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Displayed at Freedom Square in central Tallinn and across the school's online channels, the campaign invited people to "step into" the school and discover lifelong learning for themselves.
