Tallinn Polytechnic School Film Festival 2025 Visual Identity
I have been connected to the Tallinn Polytechnic School Film Festival since its early years, when it was launched as a student initiative. One of my course mates and future business partner, Reio Raudheiding, created the original logo and visual identity for the festival, while I followed the project from the sidelines and occasionally contributed supporting graphic materials over the years.
Each year, the festival's colours and key visuals change according to a new theme.
In 2025, now as a teacher at Polytechnic School, I was given the opportunity to create the festival's visual identity myself. For the first time, I was responsible for the entire graphic system, from the initial concept to the final campaign materials used across print and digital formats.
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The design drew inspiration from vintage poster design and comic-book aesthetics, using halftone patterns, bold typography and illustrated details. The visual theme played with alien abduction – complete with a beam of light and a floating silhouette – while the colour palette stayed rooted in the school’s visual identity: dark blue, light blue, cream and lime green.
The 2025 edition was the eighth Tallinn Polytechnic School Film Festival, culminating in a gala at Tallinn’s Sõprus cinema on 25 April. A total of 51 film teams registered for the festival, with 35 completing and submitting their films.
