Tallinn Folk High School Outdoor Autumn Campaign 2025
Outdoor advertising campaign for the 2025 autumn course season of Tallinn Folk High School. The visual concept combined an animation with large typography, strong blue backgrounds and short messages shown on digital advertising screens across Tallinn.
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The starting point for this animation came from a conversation with our principal. Every autumn, enormous attention is given to children returning to school. But what about adults? Why should learning stop after graduation?
Released during the first week of September, when children return to school, the campaign encouraged adults to keep learning too. That might mean taking a lifelong learning course, discovering a new creative hobby or simply continuing to develop yourself.
I also got to take a nice walk around Tallinn city centre, tracking down screens showing the animated ads and photographing them.
